Goodyear communicates message at Geneva Motor Show

Goodyear is at the Geneva Motor show and concentrating on communicating its new brand message.

Moving from ‘Safety Together’ to ‘Made to Feel Good,’, Goodyear says that while keeping safety as a priority it is moving to a new theme, which has a more emotional attraction for tyre buyers in the aftermarket.

The new Made to Feel Good’ message was explained by Sebastien Fontaine (pictured beside the ‘Wingfoot’ design tyre) who is an industrial designer at Goodyear’s Advanced Design Studio.

Also on the Goodyear stand was the new Goodyear EfficientGrip range, including the ‘Performance’ and ‘Compact’ lines as well as an EfficientGrip AA Edition prototype tyre.