Dunlop lifts veil on tyre development for Mercedes-AMG

On the brink of its one-year anniversary as the AMG Driving Academy's official tyre partner and four years into its technical partnership with AMG Customer Sports, Dunlop has released a series of exhilarating videos revealing some of the Dunlop magic.

Each of the five videos, all of them under two minutes, offer a look behind-the-scenes and inside the heads of the Dunlop masterminds who design, develop and test tyres to meet the highest standards of Mercedes-AMG.

The videos, which started rolling out last month and will continue to roll out on Dunlop Facebook, Twitter and YouTube channels through August, cover a range of topics including a summary of the Dunlop and Mercedes-AMG relationship, look into the design studio, exploration of tyre development, overview of tyre testing and finally, an exclusive glimpse into the fascinating AMG Driving Academy, to which Dunlop is the official service and tyre supplier.

"When Dunlop teamed up with Mercedes-AMG, it was clear that the partnership was a success story, with both companies sharing the same commitment to exceptional performance. That commitment is now captured on camera, and we're pleased to share a behind-the-scenes look at the steps we take to achieve those results," said Guillaume Carli, Marketing Manager Dunlop Brand EMEA.

"We are proud partners of Dunlop, and we highly value their support of the AMG Driving Academy," said Jens Ehrig, Head of AMG Driving Academy.