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Michelin Tyres

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Michelin ; full name: SCA Compagnie Générale des Établissements Michelin; is a tyre manufacturer based in Clermont-Ferrand in the Auvergne region of France.

It is one of the three largest tyre manufacturers in the world along with Bridgestone and Goodyear.

In addition to the Michelin brand, it also owns the BF Goodrich, Kleber, and Kormoran tyre brands.

Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.

Michelin's numerous inventions include the removable tyre, the pneurail (a tyre for trains made to run on rails) and the radial tyre.

Energy E3B

Designed for city cars, MPVs and family saloons, the Michelin Energy E3B is an economical tyre: it lasts longer and reduces fuel consumption.

Energy Saver+

  • Original equipment for many European marques
  • Improved wet braking distance for safety
  • Cares for the environment through lower emissions

Primacy HP

  • Original equipment for many European marques
  • Longer lasting high performance tyre that doesn't compromise comfort
  • Shorter braking distance in wet conditions
  • Precise steering response, stability and handling

Pilot Exalto PE2

  • Water dispersal is maximised
  • Excellent handling and cornering
  • Original equipment for many European marques
  • Maximium grip and stability

Pilot Sport 3

  • Original equipment to over 200 vehicle models
  • Fitment to AMG SL, CLS and S-Class
  • Provides excellent response & high levels of grip in all conditions

Primacy 3

  • Class leading noise comfort
  • Excellent ride comfort
  • Improved longevity
  • Improved safety and shorter braking distances

Energy Saver

  • Provides improved grip during cornering & contributes to increased mileage
  • Improved water evacuation providing higher levels of grip in wet conditions
  • Tread rubber adapts itself to the irregularities of the road surface for better grip in all conditions

Pilot Super Sport

  • Maximum performance on both wet and dry road conditions
  • Provides fantastic vehicle stability and steering response
  • Technologies coming from 16 consecutive victories at Le Mans 24 Hour

Pilot Sport CUP

Race-inspired tread compounds help achieve outstanding performance in wet and dry conditions and consistent lap times over the life of the tyre.

Pilot Sport CUP 2

The Pilot Sport Cup 2 is Michelin's Streetable Track & Competition tyre originally developed for Original Equipment use on the Ferrari 458 Speciale, Mercedes SLS AMG Coupe Black Series and Porsche 918 Spyder hybrid super sports car. 

Pilot Sport A/S

This fuel–efficient passenger car tyre is ideally suited for drivers looking to maximize fuel efficiency without compromising performance.


  • Lower rolling resistance and increased fuel savings.
  • Heavy duty sidewall and kerbing protectors.
  • Shorter braking distances on wet roads.


  •  Designed for utility vehicles, the new Michelin Agilis tyre is the most economical, hardwearing and safest tyre in the range.
  •  Resistance to shocks has been strengthened by anti-scrape shields on the sidewalls.
  •  The Michelin Agilis brakes up to 3 metres shorter on wet surfaces thanks to a new tread compound,

Agilis 41

  • Winter tyre for light commercial vehicles.
  • Safety and traction in the snow.
  • Comfort and durability on all road types
  •  Reputed for its comfort and durability.

Agilis 51

  • Summer tyre for light commercial vehicles.
  • Safety on all road types.
  • Good wear life and endurance.
  •  Good handling on all road types.

Latitude Cross

  • Summer tyre for off-road 4X4s.
  • Combines the traction of an off-road tyre and the comfort of a road tyre.

4x4 O/R

Equipped with a deep tread pattern, offset angular tread blocks at the shoulders and metal breaker-strip plies on the crown. This makes it suitable for tough road conditions and gives excellent resistance against punctures, crown damage and shocks.

Latitude Tour

  • 4x4 tyre for road use.
  • Driving comfort.
  • Good mileage and reduced fuel consumption.
  • Reduced vibrations and rolling noise

Latitude Tour HP

  • Maximum comfort, smooth riding and longer lasting tyre
  • Great levels of safety in wet weather as well as great performance in dry conditions

4x4 Diamaris

  • Impeccable handling on dry and wet surfaces.
  • Optimal road holding at very high speeds thanks to the quality of the tread.
  • Powerful and refined look. Unrivalled comfort.

Latitude Sport 3

  • Enhancing vehicle fuel economy by meeting Michelin’s Green X low rolling resistance.
  • Designed to deliver world-class dry and wet road traction, handling and cornering.

Latitude Sport

  • Original equipment for Audi Q4, Porsche Cayenne,VW Touareg and BMW X5
  • Construction allows for higher speeds and loads
  • Ultimate on-road performance and handling

Latitude Diamaris

  • Exceptional handling on wet and dry surfaces.
  • Unrivalled comfort and silence.
  • Optimal road holding at high speeds.
  • Low rolling resistance.

Pilot Sport PS2

The Pilot Sport PS2 is a Max Performance Summer tyre member of the Michelin Pilot family of low profile, high-speed tyres. The Pilot Sport PS2 combines world-class dry road traction, handling and cornering.

Pilot Primacy

The Michelin Pilot Primacy is a Grand Touring Summer tyre, developed to meet the needs of sporty luxury coupe and sedan drivers who want comfort and tread life along with performance. The Pilot Primacy also focuses on enhancing wet weather traction and hydroplaning resistance


The CrossClimate offers the advantages of summer tyres in wet braking, dry braking, longevity, & fuel efficiency, and the advantages of winter tyres in traction and braking for consumers driving in cold or occasional snowy conditions. Cross Climate is classed as an XL (Extra-Load) as it has a winter specification.

Pilot Sport 4

The Pilot Sport 4 places the emphasis on driving sensations and pure efficiency. For this, its structure features a reinforced belt to keep any tyre deformation to a minimum and, as a result, improves driving precision, dynamic response and of course, the level of pure grip.


At Tyre and Service Superstore we carry a wide range across all the premium tyre manufacturers. We also stock a wide range of mid range and economy tyres to suit all lifestyles and budgets.
As your tyres are the only part of your vehicle to have contact with the road it is important to ensure that they are of the desired level of quality.
Take a browse through our recommended tyre brands which we hope will help you make an educated decision on the most suitable tyre to choose.