Škoda urges UK motorists to think winter tyres

Škoda is urging motorists to get set for safe winter motoring, as new research reveals that up to 28 million cars across the UK could be kitted out with tyres that aren’t ideal for the conditions.

With temperatures frequently dropping below 7°C, new data shows that only 14 per cent of British motorists own a set of cold weather tyres.

When fitted with the appropriate tyres for winter weather, vehicles benefit from improved grip which can stop drivers getting stuck in the white stuff or losing control in cold conditions. Braking distances are greatly reduced as well.

Yet, despite this, nearly half (49 per cent) of Škoda’s respondents claimed that their chief concern when selecting tyres was getting the lowest price, instead of having the most suitable set.

With experts suggesting that tyres should be checked at least once a month, nearly a fifth (17 per cent) of motorists admitted to not doing so for at least six months. This means that around 22 million tyres across the country could have tread depths that fall below recommended levels.

Warren Richards, Head of Service & Parts Operations for Škoda UK, commented: “Driving in winter can be dangerous at times – that’s no secret. But what’s less known is that when temperatures drop below 7°C, cold weather tyres are better equipped to handle the road.

“Cold weather tyres aren’t affected like normal tyres as temperatures drop, maintaining optimum grip and braking performance: these are qualities that can save lives. We’d urge all Škoda owners to visit their local retailer and enquire about getting cold weather tyres fitted – something that can be done quickly, simply and for a very reasonable price.”