Goodyear Dunlop drives premium

Mondello International Racing Circuit recently hosted The Goodyear Dunlop Drive Premium event, designed to showcase its range of premium consumer tyres. In attendance on the day were over 50 key dealers and guests from around the country including Kevin Farrell, President of the Irish Tyre Industry Association.

Guests were welcomed by Erich Fric UK & Ireland Managing Director. Also in attendance from Goodyear Dunlop were key members of the UK & Ireland lead team, Nick Harley Consumer Director and Eddy Geerdink Marketing Director, which clearly demonstrated Goodyear Dunlop’s commitment to the tyre Industry in Ireland.

On the day the venue was transformed and split into two distinct brand zones designed to showcase Goodyear and Dunlop feature products. Tests included premium verses budget tyres on wet and dry circuits allowing dealers to experience first-hand the drop off in performance on budget tyres.

Commenting at the event Steve Lynch, Goodyear Dunlop Marketing and PR Manager for Ireland said: “We are delighted with the response from the trade to our Drive Premium event, which offered us the opportunity to showcase the strong performance characteristics of our consumer tyre range while also demonstrating our continued commitment to working together with our customers to drive business forward.”

Related Articles

Card image cap

Dunlop celebrates 125 years of leadership at Mondello

By Declan O Byrne Dunlop celebrated 125 years in business last week with an invited group of tyre retailers at Mondello Park, Naas, Co. Kildare. Pictured from L-R: Stephen Jackson, Mileage T...

Posted 10 years ago

Card image cap

Dunlop OE on new Mercedes AMG C63

Dunlop is fitting the new Mercedes AMG C63 and C63 T models with its Sport Maxx RT tyres as original equipment. The original equipment fitting of Dunlop's Ultra High Performance tyres on the Merced...

Posted 8 years ago

Card image cap

Dunlop introduces new winter tyres for SUVs

With the rise in popularity of SUVs and the greater use of winter tyres, Dunlop has introduced the new Winter Sport 5 SUV tyre to satisfy this specific market. Research shows that 50% of European d...

Posted 7 years ago


Tags

Goodyear, Dunlop